Doritos Stax Sour Cream & Onion, Perfect for Sharing, 170g

Product Information

Available in three bold flavours, NEW Doritos STAX come in a unique triangular tube that is recyclable

Doritos Stax launched by PepsiCo - Better Retailing

Unfortunately, the following Doritos products are not vegan. Non-vegan ingredients used in these products include, but are not limited to: buttermilk, lactose, sour cream, cheese (cheddar, cream, parmesan, romano), skim milk, whey, whey protein concentrate, butter. Doritos is no stranger to outlandish marketing experiments, embracing unorthodox flavours and advertising to maintain relevance amongst its capricious Gen Z target audience.So which Doritos are vegan? Well, some are and some aren’t, and it also depends on how strict a vegan you are. The main ingredients to be wary of are usually milk-based products, flavorings, and/or colorings. The following E numbers are also present: E471 (which is sometimes animal-based), E322 (sometimes contains egg yolks). The two Doritos dips, Nacho Cheese and Cool Sour Cream & Chives are also not vegan. Additionally, certain products such as Doritos 3D Crunch Chili Cheese Nacho also contain artificial colors such as blue one (tested on mice, rats, and dogs), yellow six (tested on mice, rabbits, and rats), yellow five (tested on mice and rats) and red 40 (tested on mice, rats, caterpillars, and bovine serum). Manomasa (Chipotle & Lime, Green Lemon & Pink Peppercorn, Tomatillo Salsa, Lightly Salted, Cantina White Corn Chips)

Doritos launches new STAX tubes for lockdown munching

The Doritos products below all contain at least one of the following ingredients, and as such, cannot be considered vegan: milk whey powder, buttermilk powder, butter oil, skimmed milk powder, processed cheese powder, lactose, milk protein. While the novelty-factor is clear, does Doritos STAX offer enough meaningful benefits to motivate people to switch? We put the concept to UK consumers using our Innovation Testing solution, looking at 3 C’s to predict in-market success: Happily, two of the Doritos Dips made in the UK, Mild Salsa and Hot Salsa, are vegan, as tends to be the case with most tomato-based salsas. Non-vegan UK Doritos flavors In 2008, Doritos held another mystery chip contest called The Quest where participants had to solve puzzles and gather clues to determine the identity of the new flavor. A few weeks later, Doritos announced the mystery flavor was Mountain Dew, which coincided with the release of the soda’s “Dewmocracy” flavors, which were Mountain Dew Supernova (grape), Mountain Dew Revolution (cotton candy), and Mountain Dew Voltage (raspberry). 11. Doritos Degree BurnDoritos STAX elicited a mixed emotional response. On one hand the triangular cannister was novel and intriguing – making the proposition clear while integrating an iconic branding device. Not to worry, I’ve got you covered. I’ve pulled up all the available Doritos types right now and gone over the ingredients with a fine-toothed comb to rule out any that contain animal products. Namely, you got it, just one type of Doritos in the US is vegan. Good news for Doritos Spicy Sweet Chili chips fans, they have also been named vegan by PETA and so they should be above reproach. The launch will drive further excitement through an integrated marketing campaign spanning TV, OOH and Digital

PepsiCo’s Doritos moves into tube snacks with Stax

The launch will be supported with a TV ad that documents the rise to stardom of a young musician rewarded for making a bold choice that changed his life forever. In addition to the TVC, the launch will benefit from a playful OOH and digital advertising campaign, as well as influencer partnerships that will see Doritos STAX at the centre of challenges on social media. The wide-ranging media campaign will reach over 50 million adults, 15 million of which are Gen-z, Doritos target audience. After carefully scrutinizing the ingredient information for all the Dorito flavors available in the United States, the following flavors listed below are vegan. Unsurprisingly, given how often cheese is named as part of US Doritos product names, there are very few vegan Doritos chips in the US. Note that all Doritos chips are manufactured in factories where milk products are also handled so cross-contamination cannot be absolutely ruled out.

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At first glance, it does initially seem like there might be some good contenders for vegan chips to satisfy your every craving – after all, aren’t tortilla chips basically fried corn tortillas? Vegan USA Doritos flavors Mister Free’d tortilla chips (Cheese Flavour, Kale & Spinach, Blue Maize, Chia Seed, Beetroot & Onion) Great Value tortilla chips (Restaurant Style White Corn, Lightly Salted, Bite Size, Chili Garlic, Bowlz, Dipping Corn Chips. Salsa Verde looks vegan but not enough information is available on the artificial food flavors used). This bravery was on full-display again recently with the UK-launch of Doritos STAX – a reformulated tortilla chip designed to fit neatly in a triangular cannister, squarely taking aim at Pringles’ dominance in the segment.

Doritos Stax Smokey Bbq Ribs Tortilla Chips 170G - Tesco Doritos Stax Smokey Bbq Ribs Tortilla Chips 170G - Tesco

The new product is available in three flavours: Ultimate Cheese, Sour Cream & Onion and Mexican Chilli Salsa.Monoglycerides are also a listed ingredient in most of these products and while some monoglycerides are vegan, not all are. Similarly, disodium inosinate is also listed, which is usually derived from fish and meat but can also be produced from tapioca starch.