G.H. Mumm Cordon Rouge Non Vintage Champagne, 75 cl

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Discover all the secrets of champagne in a journey through the intimate setting of Mumm’s cellars in Reims. The result of 70 years’ work, dug into the Reims chalk subsoil, the cellars are home to all of Mumm’s champagnes, from the newest additions to the oldest creations that mark the history of the House. Protected from light and heat, it is in this 25 km labyrinth of underground tunnels that the champagnes and still wines develop, a treasure trove carefully watched over by the House’s Cellar Master… In November 2016, G.H. Mumm announced the appointment of eight-time Olympic gold medallist sprinter Usain Bolt as its "CEO" (Chief Entertainment Officer) to feature in a multi-media promotional campaign. [ citation needed] Mumm Cordon Rouge is a symbol of the House’s expertise and the avant-garde spirit it has nurtured for nearly 200 years. This emblematic cuvée is now set within a red and gold case bearing the MUMM name in a new, resolutely modern graphic design. In 1964, René Lalou, the head of the Mumm Champagne House, and Léonard Foujita (1886–1968), a Japanese painter belonging to the École de Paris school of art, decided to build a chapel in the gardens belonging to the Champagne house. Begun in 1965, the Foujita chapel was entirely designed by Foujita in the romanesque style, who drew the plans and designed the ironwork, stained glass and sculptures. He supervised the building and interior decoration.

In 1957, René Lalou, President of Maison Mumm, was looking for a symbol to reinforce the image of its champagne rosé. An avid art collector, he asked Foujita to work on an idea, which the artist presented in the form of a watercolour. “Léonard Foujita’s Rose” had just been born. Stretching over 30,000 hectares, the Champagne region benefits from a unique microclimate, marked by severe frosts during winter and plenty of sunshine in summer. These specific characteristics help preserve the finesse of the grapes and are propitious to optimal ripening. They also determine the personality of Mumm wines and define their aromatic complexity. The nature of this terroir, the richness of its subsoils and its specific microclimate, coupled with the House’s expertise, help produce unique wines, year after year.

This case reflects Mumm’s philosophy, which has nurtured both tradition and innovation ever since it was established. It takes on an elegant pink shade for the Mumm Le Rosé cuvée. This colour is reminiscent of the champagne itself and calls to mind its fresh overtones of red fruit , strawberry and redcurrant.

The chapel is decorated with frescos inspired by oriental art. The chapel was consecrated on 1 October 1966 and handed over to the City of Reims on 18 October 1966. The chapel was designated an historic monument in 1992. Made from a rich palette of more than 120 villages representing all the diversity of the Champagne region of France, Mumm Cordon Rouge is the signature cuvee of Maison Mumm. This exceptional brut champagne blends Mumm’s signature grape variety, Pinot Noir from the Montagne de Reims and Aube; with Chardonnay from the Côte des Blancs, Sézannais, Vitryat and Aube; and Meunier from the Marne and Ardre valleys and the Montagne de Reims. The French confiscated all of the Mumm's property, although they had lived in Champagne for almost a century before World War I, because they had never become French citizens.

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This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. ( January 2019) ( Learn how and when to remove this template message) The tour offers an opportunity to learn about the expertise that has defined the identity of Mumm wines. From vineyard operations to bottling, from the art of blending to aging, traditional methods are combined with cutting edge techniques that bear witness to Mumm’s avant-garde approach. It is a relationship that has been nurtured over the years, as evidenced by the bottles produced by Mumm in the 19th century, personalised for leading restaurants and hotels. Even at that time, Mumm’s champagnes were regularly mentioned in publications featuring the views of leading arbiters of taste, which included the menus of receptions attended by society’s crème de la crème. The brand also maintained excellent relationships with the period’s prominent professional gourmet associations. Thanks to their delicate fruity flavours, the Mumm Le Rosé and Mumm Grand Cordon Rosé cuvées highlight the Cellar Master’s art of blending and the desire to create a new tasting experience.